Wednesday, January 25th, 2012
Social Psychology Practical No 3 –
Group 3 took a rather different approach to their practical, as they wanted to investigate how far we show in-group favouritism. This is explained by Social Identity Theory, which suggests that we take our own sense of identity from the groups we belong to, so in order to boost our own self-esteem, we enhance the characteristics of our own groups, and belittle other groups.
Group 3 therefore decided to investigate whether young people would assume young drivers are more competent than older ones (despite insurance company data, and the high cost of young driver insurance that would suggest otherwise). They showed participants two pictures, one of a young male and one of an older male, then asked the questions:
1) Which one is the better driver?
2) Rate these drivers on a scale of 1-10, with 1 being the worst and 10 being best
3) Which driver is most likely to crash?
4) What are your views on older drivers in comparison with younger drivers?
Asking young people only, this group found a consistent bias towards younger drivers, i.e. young people showed in-group favouritism, as would be suggested by Social Identity Theory.
60% of young people thought the young driver would be the better driver, and this was supported by the ratings in Question 2 (mean 5.2 for older drivers; 6.15for younger drivers). 55% thought the older driver was more likely to crash. When asked for their views, young participants 45% made comments favourable to younger drivers, 20% were neutral and 35% were favourable towards older drivers.
This group did not experience any problems in actually running their survey, but there is a problem in terms of the interpretation of the results. They did find a bias towards the younger drivers, but as you read the figures, it has probably occurred to you that the differences are not that big. So could this difference have just occurred by chance, depending on who they asked? To answer this question, we would have to use some statistical tests. Yr 12s will be learning how to do this this term, so for future practicals, they will be able to add this layer of sophistication, and be able to interpret their results more rigorously.